Electrician Marketing Case Study
Paid Ads, Local SEO, Website SEO
Company Background
This Electrician had 1 truck when we started. His goal was to grow by 1 truck per year until he got to 9 trucks. They were open to opportunities to expand into other locations.
Goals
Growth from 1 truck to 9 trucks
Start a consistent stream of new customers
Add 1 truck per year for 8 years
Improve online reputation
Strategy and Tactics
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Verify, optimize, and manage Google My Business
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Create and optimize Yelp profile
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Verify company info with online directories
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Increase page speed on all website pages
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Changed website keywords using Google Analytics and Search Console Data
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Create new website navigation user-experience based on data
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Add structured data to the website
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Use Google Ads to focus on high margin services and brand name
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Add Simple Electric to Google Local Service Ads
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Started using the “Friendliest Electrician”
Obstacles
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The business started in a city saturated with other highly regarded, well branded electricians
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Local citizens were already attached to Existing brands. Existing firms already had strong presence on Facebook, Yelp, and Google. Existing firms had strong connections with Commercial Office Space and General Contractors."
Results
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High 5 Promotions added a total of 123 high-margin jobs in a 3-month time frame
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40% from Google, 34% from Yelp. An increase of 16% on
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Google and 31% increase on Yelp.
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They are booking 1 out of 2 people from Google Local Services
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The quality of job has increased. Higher Margin jobs = Bigger Profits
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They went from 2 trucks to 7 an increase of 250%
